A leader in Markstein’s digital influence practice, Bailey keeps ahead of social media trends to guide digital strategies for clients across a variety of industries. Relying on insights, data analytics and social metrics, she drives measurable results for organic campaigns.
While at Markstein, she has helped manage the social presence of Encompass Health, creating national social campaigns to raise awareness of the company’s rehabilitative services. She also assisted in the company’s rebranding efforts across its digital landscape, developing a plan to convert Encompass Health’s eight main social channels and more than 120 location pages.
Bailey holds a bachelor’s degree in journalism and mass communication from Samford University.