The 2019 North American SABRE Awards named Markstein a finalist in the Consumer Marketing (New Product) category for Markstein’s work on behalf of Royal Cup Coffee & Tea (Royal Cup). Markstein helped Royal Cup launch its new ready-to-drink cold brew product line, marking the company’s first entrance into the consumer retail space in more than 50 years. Markstein developed an integrated campaign to support the launch, including a mix of media relations, advertising, website optimizations, social media, gamification and email marketing. With nearly 300 media placements and 70 million impressions, Markstein introduced Royal Cup and its new cold brew product offerings to consumers nationwide and helped attract a new subset of customers who will positively impact the company’s bottom line for years to come.
