Encompass Health

Integrated Campaigns, Print, Video & Animation

When HealthSouth, a national leader in post-acute care, rebranded to Encompass Health, the company knew that it would take targeted advertising to generate the needed awareness of the new brand at both the national and local levels. Markstein was engaged to develop creative that would resonate with audiences at Encompass Health’s 130 individual hospitals and with its nationwide partners. The resulting work was placed in hundreds of traditional and digital outlets across the United States.