Markstein Executive Creative Director Chris Hoke recently spoke with WBRC Fox 6 on the impact of targeted digital advertising and online ad blockers.
Hoke shared insight on the deceptive tactics used by some advertisers, and explained the benefits brands reap from taking a more genuine approach, “They understand that giving consumers relevant content that actually speaks to them is a useful way in getting a customer base to click through to their product.”
Watch the full clip below, or read the transcript here.