Royal Cup
With the difficulty of launching a new consumer-facing product line, Royal Cup challenged Markstein to reach consumers and drive sales in the extremely crowded ready-to-drink space. We developed an integrated campaign to support the launch, including a mix of media relations, advertising, website optimizations, social media, gamification and email marketing.
100 Alabama Miles Challenge
The 100 Alabama Miles Challenge is a statewide program that challenges all Alabamians to walk, run, hike, bike, swim, paddle, ride or roll 100 miles each year, and to do so by visiting Alabama’s many wonderful parks, nature preserves and rivers. Markstein designed the visual identity for 100 Alabama Miles Challenge, which included over 200 custom badges, and built a website where Alabamians could log their miles and parks visited.
Shipt
When one of the Magic City’s most beloved startups expanded outside of Birmingham, it struggled to gain the same foothold it did in its hometown. We developed a new market strategy and helped Shipt launch in 28 cities nationwide. With a focus on earned media and community engagement, we secured hundreds of media placements, introducing the fast-growing technology company to millions of consumers across the country.
embe
Marx Brothers, Inc., one of the largest domestic suppliers of coconut products, launched a new line of organic coconut products and challenged Markstein to name the specialty line. Embe – drawn from the phonetic pronunciation of Marx Brothers’ initials, “M” and “B” – provided the perfect projection of cleanliness and sophistication, which we used as inspiration for the brand’s logo and packaging.
Freedom Fiber
We worked with Tombigbee Electric Cooperative to help thousands of rural Alabamians gain access to reliable and affordable ultra-high-speed internet. Markstein’s challenge was three-fold: raise awareness and interest that would result in a positive public perception shift of rural Alabama, legislative action to advance the region, and incentivize consumers to sign up for the service once it became available.
Iron City Showdown
The BBVA Compass Iron City Showdown needed a partner to raise awareness of the event, support ticket sales and provide an enhanced gameday experience for fans on site and at home through social media activation and engagement. Markstein’s mix of informative, engaging and fun content, influencer partnerships and paid media campaigns resulted in a sellout of Birmingham’s first NBA game in over a decade.
